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Alberta Beer Festivals

You can't think about Alberta's craft beer scene without thinking about Alberta Beer Festivals. This team is a major player in the craft beer community and work hard to tell the stories of Alberta's breweries and create experiences to bring people together over a pint...or two. 




We Are Family

The craft beer community was one of the many industries impacted by the COVID pandemic. So, the ABF team wanted to create a poster and postcard to send out to all the Alberta breweries and distilleries to remind them that "we are family." A message of solidarity to unify and encourage this group of resilient craft beverage makers. 

To capture the eclectic and quirky vibe of this festival family, the Griswold station wagon seemed to be the appropriate metaphor. With beers, kegs, and barley strapped to the roof, ABF is saying it's on vacation for now, but excited to hit the road again to bring the magic of their festivals to Alberta's craft hubs soon.

Jasper Beer & Spirits Festival

This refreshed logo for ABF's Jasper festival aimed to capture the fun outdoor activities and landscapes festival goers can explore before they partake in some of Alberta's finest craft beverages while in the Rockies.

The Après Collective

The outdoors and beer go hand-in-hand. ABF created the Après Collective to share stories and experiences, and look good while doing it.  In addition to the main Après logo, a series of logo illustrations were created for activities like hiking, fishing, and mountain biking.