We Are Family
The craft beer community was one of the many industries impacted by the COVID pandemic. So, the ABF team wanted to create a poster and postcard to send out to all the Alberta breweries and distilleries to remind them that "we are family." A message of solidarity to unify and encourage this group of resilient craft beverage makers.
To capture the eclectic and quirky vibe of this festival family, the Griswold station wagon seemed to be the appropriate metaphor. With beers, kegs, and barley strapped to the roof, ABF is saying it's on vacation for now, but excited to hit the road again to bring the magic of their festivals to Alberta's craft hubs soon.