Hoppy Pass

Hoppy Pass offers your ticket to craft tastings and tours in Alberta. Learning what goes on behind the scenes of your favourite craft breweries, distilleries, and cideries is just as fun as drinking your favourite craft bevies. With this brand the goal was to communicate the unique and enjoyable experience of tastings and tours. The Hoppy character leads the way as you hop from tasting room to tasting room with Hoppy Pass.  

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Brand Identity

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