Work

Redbird Matches 

BRAND IDENTITY CONCEPT

REDBIRD MATCHES

Everyone in Canada has a box of Redbird Matches kicking around somewhere. Produced by the Eddy Match Company out of Ontario, Canada, this brand is widely recognized as the go-to matches to start any campfire.

THE APPROACH

The Redbird brand has evolved over the years and I felt it deserved another revamping. The design set fire to the original red bird and transformed it into a flaming Phoenix-esque symbol. Carrying forward the vintage vibes of classic matchbox designs to protect the nostalgic connection to this classic brand.  

SERVICES

Brand Identity

Packaging

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