BRAND IDENTITY CONCEPT
Everyone in Canada has a box of Redbird Matches kicking around somewhere. Produced by the Eddy Match Company out of Ontario, Canada, this brand is widely recognized as the go-to matches to start any campfire.
The Redbird brand has evolved over the years and I felt it deserved another revamping. The design set fire to the original red bird and transformed it into a flaming Phoenix-esque symbol. Carrying forward the vintage vibes of classic matchbox designs to protect the nostalgic connection to this classic brand.