Skunkworks Distillery Calgary, AB
BRAND IDENTITY DESIGN
Skunkworks is one of Calgary's newest micro-distilleries, specializing in small-batch moonshine. An engineer and geologist came together with a vision to create something special and unique to share with friends and like-minded people.
Words like "grubby", "mysterious", "fun", "innovative", "optimistic", and "industrious" were used to describe the founder's values for this brand. The story behind the original Lockheed "Skunk Works" project of the 1950's was a source of inspiration; namely its secretive nature, housing innovation and mechanical design, and belonging to the "Space Race" era. The goal of this brand identity design was to capture all of these elements in a way that was modern and relevant, yet has subtle nostalgic callbacks. The Skunkworks brand universe contains a variety of elements and iconography that reflect the industriousness and versatility of the product.
4009 - 4 Street SE