The brand system designed for YWC is a flexible and adaptable identity that can elevate all touch-points of the church’s brand. There is a Primary Logo, two Alternative Logos, and a collection of Brand Collateral that can be used to elevate media and content creation.
The creation a multiple logos is to allow the brand to be dynamic rather than static and fixed. Depending on the application, the brand will be required to adaptable and perform in a manner that looks and feels professional, intentional, consistent, and authentic. All of this plays into the emotional connection and trust the church’s brand needs to convey.
Each set of logos expands into an iteration of orientations and layouts to adapt to the constraints of social media, websites, promotional items and marketing materials.